MANAGEMENT

Detailed explanation-1: -Detailed Solution. The correct answer is Medical tourism. Unique Selling Proposition (USP) of Rajasthan in the tourism sector are Fairs and festivals, Forts, Palaces and Havelies and famous Palace on Wheels train, etc. Medical tourism is not USP of Rajasthan tourism.

Detailed explanation-2: -A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the “four P’s” of marketing.

Detailed explanation-3: -Definition: Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products.