MANAGEMENT

Detailed explanation-1: -In 1947Frances Gerety was in charge of creating a phrase for De Beers, she was working late at night, then this phrase” A Diamond is forever” was born of a moment of inspiration. Then it became one of the most successful phrases of that time.

Detailed explanation-2: -In 1477, Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy. This sparked a trend for diamond rings among European aristocracy and nobility.

Detailed explanation-3: -One theory, the Arousal Based Model, posits that either type of emotional arousal (positive, like love, or negative, like fear) inhibits deep processing and therefore increases the persuasiveness of the ad.

Detailed explanation-4: -At the time, De Beers was looking for a campaign that would help boost the sales of diamonds which had fallen during the Great Depression. Nearly 70 years later, the four-word sentiment has become one of the most recognizable brand slogans of all time.