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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A paid non-personal message communicated to a select audience through a mass medium is refers to?
A
Advertising
B
Personal selling
C
Sales promotion
D
Public relations
Explanation: 

Detailed explanation-1: -Advertising. Advertising is a paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor. Advertising can be done by mass media including TV, radio, and magazines.

Detailed explanation-2: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.

Detailed explanation-3: -Advertising. Advertising is the non-personal and paid form of communication. It is one of the most effective forms of communication where it reaches a mass audience at once within a short period of time. It not only increases sales but also creates awareness among consumers.

Detailed explanation-4: -Mass media or mass communications are examples of non-personal channels since the message is sent to many individuals at one time. Non-personal channels of communication are made up out of two main types, the first being print. Print media includes newspapers, magazines, direct mail, and billboards.

Detailed explanation-5: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor. Personal selling involves oral communication with one or more prospective buyers by paid representatives for the purpose of making sales.

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