MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
According to many advertising and sales experts, copy determines the overall effectiveness of an advertising campaign.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -A good advertisement will: Grab the attention of viewers. Encourage them to take action. Outline the benefit of doing so.

Detailed explanation-2: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

Detailed explanation-3: -The body copy focuses on explaining the details of your main idea and communicates the special features of your product or service. It’s the primary text in your content or in an ad. The body copy supports the main idea and is what ultimately persuades a person to buy a product or service.

Detailed explanation-4: -An effective headline is usually highly noticeable and appealing to its target audience and may use graphics and images to enhance its attractiveness.

There is 1 question to complete.