MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is an example of institutional advertising?
A
“Compared to competing brands, this model has an average of 15% more power.”
B
“This will be the best hand cream you have ever tried.”
C
“Our products consistently rank #1 in safety tests.”
D
“This grass seed is guaranteed to grow faster, greener, and stronger.”
Explanation: 

Detailed explanation-1: -"Our products consistently rank #1 in safety tests” gives out the key word Our products that means it is talking about the company’s products. Thus, the correct option is B). “Our products consistently rank #1 in safety tests."

Detailed explanation-2: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).

Detailed explanation-3: -The most common types are radio, television, print and digital.

Detailed explanation-4: -What is Institutional Advertising? Institutional advertising can be described as promotional activities that are used to improve a brand’s reputation, build a positive image of a brand, or encourage the support of a specific brand or organization.

Detailed explanation-5: -Some examples of product advertisement are direct mail, compartive, cooperative, informational, and outdoor advertising.

There is 1 question to complete.