MANAGEMENT

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BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
According to research by the University of Southern California, product endorsement from a trusted radio personality is better than digital. 6 out of 10 of the 2, 700 respondents felt that radio hosts are ____ As a result, more than half of survey participants said they trust brands, products and services that a radio personality talks about.
A
Like a friend
B
Too good to be true
C
Just like actors in commercials
D
liars
Explanation: 

Detailed explanation-1: -Radio endorsements can boost sales by appealing to your audience’s psychology. Specifically, according to the concept of social proof, audiences are more likely to buy from companies if someone they trust endorses them.

Detailed explanation-2: -Radio is one of the most trusted sources for entertainment, news, and information in America. It’s important to remember that listeners trust radio because it’s live, local, and listener-focused. Radio personalities become trusted friends.

Detailed explanation-3: -Radio continues to be one of the most trusted and used media in the world, according to different international reports.

Detailed explanation-4: -Radio personalities have a ton of influence among their listeners, which can be leveraged beyond radio to help businesses reach and engage their target audience. To date, 56% of all radio listeners state that the on-air talent is the main reason they tune in.

There is 1 question to complete.
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