MANAGEMENT

Detailed explanation-1: -Empowering women is essential to the health and social development of families, communities and countries. When women are living safe, fulfilled and productive lives, they can reach their full potential. contributing their skills to the workforce and can raise happier and healthier children.

Detailed explanation-2: -Unhealthy body images in advertising–regardless of whether they are used to sell weigh-loss products or something else–project an unrealistic image of women’s body weight, and according to HealthyPlace.com, can contribute to the development of anorexia, bulimia and other serious easting disorders in women.

Detailed explanation-3: -One type of marketing that’s taken hold recently is called “Empowerment Marketing.” This type of marketing is designed to create a sense that the consumer, by buying the product that is being advertised, is making a positive change in either his or her own life or in the world.

Detailed explanation-4: -Having women in leadership positions within the advertising industry leads to more accurate portrayals of women in ads and the dissolution of stereotypical gender roles. This does not only increase sales, as women have the majority of purchasing power, but it can also drive change in our society.