MANAGEMENT

Detailed explanation-1: -The main rules advertisers should be aware of are: ads should comply with the law and should not incite anyone to break it, and advertisers must not state or imply a product can legally be sold if it cannot.

Detailed explanation-2: -Among the basic principles incorporated in ad standards worldwide are the fact that ads should be legal, decent, honest and truthful. Moreover, ads should conform to the principles of fair competition, as generally accepted in business.

Detailed explanation-3: -public by whomsoever– • must be legal, decent, honest and truthful; should not be misleading; • should be prepared with a sense of responsibility; • should conform to the principles of fair competition in business; and • shall not bring advertising into disrepute.

Detailed explanation-4: -All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising.