Nature Fresh, a local grocery store chain, has decided to run a series of advertisements. For this to be considered as an advertising campaign, Nature Freshs ads must:

ADVERTISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Nature Fresh, a local grocery store chain, has decided to run a series of advertisements. For this to be considered as an advertising campaign, Nature Fresh’s ads must:

A	focus on store products rather than store services.
B	target a mass audience.
C	appear in print media.
D	be unpaid communication.

Explanation:

Detailed explanation-1: -Which of the following is an essential criterion for communication to be considered an advertisement? It must be paid communication.

Detailed explanation-2: -Product advertising promotes a brand’s specific product rather than the brand itself. These advertisements focus on selling products based on their features and benefits rather than brand reputation or brand recognition.

Detailed explanation-3: -Primary demand ads are mainly used in one of two scenarios: To launch an entirely new product or product category (aka pioneer advertising)

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING