MANAGEMENT

Detailed explanation-1: -A media rate or advertising rate is the amount of money it costs to display or broadcast an ad. Ad rates for newspapers and magazines are based on circulation. Circulation is the number of people who buy a publication, and audience, the number of readers per issue.

Detailed explanation-2: -The prices of newspaper ads are typically calculated on a per-column-inch basis, in which one column inch equals an inch of height in one column (one-sixth, or 1.9 inches) of a full page. However, some newspapers use modular pricing similar to that of magazine sizing.

Detailed explanation-3: -Magazine advertising rates are based on circulation, the type of readership, and production techniques. Newspaper advertising rates are divided into two categories, one for classified ads and the other for display ads. Television advertising rates vary according to the number of colors in the ad.

Detailed explanation-4: -Circulation is the number of newspaper/magazine copies distributed on average in a day. Advertisers need to be aware when deciding which publications to place ads in, because circulation includes both paid circulation, as well as newspapers that are distributed free of cost.

Detailed explanation-5: -Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.