MANAGEMENT

Detailed explanation-1: -A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer. Your Google Ads account can have one or many ad campaigns running.

Detailed explanation-2: -What Is a Campaign Theme? A campaign theme should be a concise, positive, and active public statement that gives a name to your campaign – who you are, and why you are doing what you’re doing. Initially, most people in your community and the media assume that negotia-tions are solely about wages and benefits.

Detailed explanation-3: -Campaigns directly control the goal and budget, while ad groups oversee the bids/CPC, audience/targeting, placement, and delivery options chosen to capture the audience.

Detailed explanation-4: -Economy: – It is a common theme in clearance sale and bargain offers. This theme of advertising is generally used to sale products of low value. Health: – The drugs and food products are often advertised with this theme. E.g., for energy and vigor use i.e. Horlicks, Bournvita, etc.