BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The Bible, on a church’s door.
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A book, on a church’s door.
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A book, on a house door.
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None of the above
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Detailed explanation-1: -Although the very first signs of advertising are said to date back to the ancient Egyptians’ steel carvings in 2000 BC, the first print ad was published in 1472 when William Caxton printed ads for a book and tacked them to church doors in England (see image).
Detailed explanation-2: -In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop. Today, we see different types of advertising, such as print, display, and digital.
Detailed explanation-3: -On May 8, 1704, one of the first newspaper ads appeared in the Boston News-Letter. It was a real estate advertisement selling a plantation on Oyster Bay, Long island.
Detailed explanation-4: -The advert was for watchmaker Bulova, and was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It read ‘Bulova Watch Time’, and showed a mashup of their logo alongside the WNBT test pattern, so that it looked like a clock face.
Detailed explanation-5: -The earliest surviving printed ad in English (above) was published in 1477 by William Caxton, English merchant, diplomat, writer and printer. This ad announces Caxton’s edition of the “Sarum Ordinal” or “Pye", a list of rules for clergy at Salisbury on how to deal with the changing date of Easter.