BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Advantages to advertising on the Internet are that there are video and audio capabilities, animation can capture attention, ads can be interactive and link back to the advertiser.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Lower cost If we compare online and offline advertising, the cost of online marketing is significantly lower . For example with PPC campaigns, the main advantage is that you pay per visitor, therefore you don’t spend money just because consumers have been shown your ad.
Detailed explanation-2: -They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets. In fact, viewers capture 95% of a brand’s message from videos, rather than just 10% from text ads. In addition to that, 64% of people are more likely to buy a product after watching a video about it.
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