MANAGEMENT

Detailed explanation-1: -Covert Advertising, as the name suggests, refers to advertisement where the main item endorsed is hidden behind another media. This form of advertisement is best suited for television and movies. It is the most common form of advertising in stealth marketing in entertainment programming.

Detailed explanation-2: -Also known as “embedded marketing” or “embedded advertising, ” product placements are typically found in movies, television shows, personal videos, radio, and-less commonly-live performances.

Detailed explanation-3: -In the literature, Covert Marketing is known by different names, such as secret, under the radar, masked, buzz, bait and hidden marketing. The concept behind covert marketing is that the identity of the message and/or the sender of the message are not revealed and the message is transmitted to the consumer.

Detailed explanation-4: -Covert Advertising-This is a unique way of advertising in which the product or the message is subtly included in a movie or TV serial. There is no actual ad, just the mention of the product in the movie. For example, Tom Cruise used the Nokia phone in the movie Minority Report.

Detailed explanation-5: -As evident from the word “covert”, this type of advertising aims to integrate the advertising with the non-promotional mediums. This practice is most-commonly found in films. For example, billboards of the products may be shown in the film for a prolonged period of time.