MANAGEMENT

Detailed explanation-1: -It found that adding newspapers boosts overall campaign ROI by three-fold on average. Also, that campaigns using newsbrands are significantly more likely to deliver share growth, profit, trial and loyalty, and reduce price sensitivity.

Detailed explanation-2: -Newspaper ads can be very targeted, as they are often delivered to certain geographic areas, and specific sections of the paper can speak to certain audiences. For example, newspapers are a great way to reach older demographics that may be less receptive to digital advertisements.

Detailed explanation-3: -One of the valuable benefits of newspaper advertising is that it offers a plethora of options to target the particular audience regardless of the location, zoning area, particular group or behavior target. Newspaper advertising offers a huge range of products to influence the audience.