MANAGEMENT

Detailed explanation-1: -According to Webstar, “Advertising is to give public notice or to announce publicity”. 1. Communication: Advertising is means of mass communication reaching the masses. It is a non-personal communication because it is addressed to masses.

Detailed explanation-2: -Advertising is simply a visual or audio way to communicate with the masses through all forms of media. Advertising is promoting a company, brand, product or a service through social media, television, radio, magazines, or even websites!

Detailed explanation-3: -7: – “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Detailed explanation-4: -According to Philip Kotler, “Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor.” It has a catchy jingle of nearly 30 seconds with an attractive slogan.

Detailed explanation-5: -Publicity is a non personal form of communication.