MANAGEMENT

Detailed explanation-1: -Cost: Advertising can be expensive, especially for TV and print ads, whereas personal selling is generally less expensive as it involves direct communication with potential customers.

Detailed explanation-2: -Advertising conveys a message to end number of individual in less time. As against this, personal selling conveys the message to a few customers only in relatively high time. There is a lack of feedback in advertising, whereas, in personal selling, feedback is always present.

Detailed explanation-3: -Advertising is an impersonal, paid form of communication used by marketers for the promotion of goods and services. On the other hand, personal selling involves direct communication of the seller with potential customers.

Detailed explanation-4: -It is a relatively expensive method of selling. There is a requirement of high capital costs. Also, it is an extremely labour intensive method because a large sales force is required to carry out personal selling successfully. The training of the salesperson is also a very time consuming and costly process.

Detailed explanation-5: -Because personal selling occurs face-to-face, salespeople are required. Therefore, it is more expensive because it requires training, hiring, and payment of sales people. It is also more effective because salespeople build relationships between customers and businesses.