MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Advertisement seen on public transportation. It includes printed posters inside buses, taxis, trains as well as public benches, bus stop shelters, kiosks and newsstands.
A
transit advertising
B
promotional advertising
C
indoor advertising
D
outdoor advertising
Explanation: 

Detailed explanation-1: -Transit advertising usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports. Broadcast media are the most effective means of advertising.

Detailed explanation-2: -Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

Detailed explanation-3: -Billboards or “Bulletins” are what those not in the industry typically think of in terms of OOH advertising. Their high traffic location, visibility and long lifespan make them a very cost-effective form of advertising.

Detailed explanation-4: -The main types of OOH ads are billboards, Street furniture, POS displays, bus shelters, kiosks, and telephone boxes.

There is 1 question to complete.