MANAGEMENT

Detailed explanation-1: -Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. You’ll use ad set level options to choose audience characteristics such as location, gender and age.

Detailed explanation-2: -With ad set budgets, you are free to manually set the budgets for each ad set, giving you complete control over how much is spent and where. Ad sets budgets are perfect for people who: Want more control over their budgets. Prioritize budgets based on metrics that Facebook’s algorithms won’t understand.