MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Advertisements using a well-known person are examples of the ____ advertising technique.
A
status
B
hero endorsement
C
unfinished comparison
D
peer approval
Explanation: 

Detailed explanation-1: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

Detailed explanation-2: -Celebrity endorsement The celebrity endorsement technique entails hiring a famous figure to advertise the benefits of a product to consumers. Using a familiar person helps develop trust with a target audience.

There is 1 question to complete.