MANAGEMENT

Detailed explanation-1: -Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.

Detailed explanation-2: -While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.

Detailed explanation-3: -The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.

Detailed explanation-4: -Detailed Solution. The incorrect answer is Making entertainment. Advertising is a form of marketing communication that aims to encourage consumers to try or purchase a product by influencing their decisions.