MANAGEMENT

Detailed explanation-1: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

Detailed explanation-2: -The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer.

Detailed explanation-3: -For example, in bandwagon, “ Everyone is buying this product (cause), so you should buy this product too (effect).” With the avant-garde appeal, it might be, “This product is the newest on the market (cause), and you should be one of the first to have it (effect).