MANAGEMENT

Detailed explanation-1: -What is Media Planning? Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

Detailed explanation-2: -Media planning and selection deals with media identification, identification of factors governing media and vehicle choices, laying down criteria for media selection and evaluation of each media against another, developing media-mix, resources allocation and media scheduling.

Detailed explanation-3: -Media planning is the process of selecting the best media channels and timing to deliver the right message to the right audience at the right time. This includes identifying and selecting media outlets, such as TV, radio, magazines, newspapers, and online media, as well as the timing of the ads.

Detailed explanation-4: -Media planning helps the advertiser in selecting most appropriate media, media mix, and in deciding time and space in various media so that available resources can be utilized in an optimum manner. Media planning helps to control wasteful advertising.

Detailed explanation-5: -A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal. The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.