BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Advertising agencies are usually organized into ____ service departments
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two
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one
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three
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four
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Explanation:
Detailed explanation-1: -Types of advertising agency roles There are four main teams in any advertising agency-the account management team, business development team, creative team, media team, operations team, marketing strategy, and technology & analytics.
Detailed explanation-2: -They are Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), and Klynveld Peat Marwick Goerdeler (KPMG). Aside from auditing services, the Big Four offer tax, strategy and management consulting, valuation, market research, assurance, and legal advisory services.
Detailed explanation-3: -Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection and Advertising Effectiveness Research.
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