MANAGEMENT

Detailed explanation-1: -Advertising appeals refers to the approach used to attract the attention of customers or to influence their feelings towards a brand, product or service. It is the central idea of an advertisement and speak to an individual’s need, wants or interest and entice her to take the desired action which generally is “Buy me”.

Detailed explanation-2: -An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use advertisements to help companies reach their objectives and increase revenue. Often, they design advertisements for specific groups of potential customers.

Detailed explanation-3: -Visual imagery is used to attract attention, stimulate curiosity, illustrate product features and benefits, create and develop a personality for a product, associate the product with certain symbols and lifestyles, and establish a brand’s identity in the minds of the target audience.

Detailed explanation-4: -An advertising technique is a method marketers use to attract attention to a product. For example, an advertising technique may emphasize mystery surrounding a product that results in consumers purchasing a product or wanting to learn more about a company.