MANAGEMENT

Detailed explanation-1: -The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

Detailed explanation-2: -A media mix encompasses all the possible ways a product reaches its chosen audience(s)-or people-through avenues like traditional advertising, grassroots marketing, digital advertising, social media, email, and landing pages. Those methods are the third element in the marketing mix: place.

Detailed explanation-3: -Which statement about the marketing mix is true? The primary way that marketers generate value is through decisions on product, price, place, and promotion. These elements are known as the four Ps of the marketing mix.

Detailed explanation-4: -Frequency refers to how many times the consumer will be exposed to the ad over the course of the campaign. There are a few popular approaches that marketers take when selecting frequency. Continuity: Ads will run on a consistent schedule over the course of the campaign: for example, two ads per week.