MANAGEMENT

Detailed explanation-1: -Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.

Detailed explanation-2: -In pre-testing, the respondents should actually fill out the questionnaire, giving their views along the way or afterward. One approach is to give the questionnaire as an interview, asking for clarification of answers and clarifying questions along the way.

Detailed explanation-3: -Memory tests (recall/recognition), direct response tests, persuasion tests, continuous measurement tests, psychological response tests are some of the quantitative methods of copy testing. These techniques are based on statistical principles and reliability.

Detailed explanation-4: -A pretest is an assessment measure given to participants before they have undergone some type of treatment as part of a research study, while a posttest is an assessment measure given to participants after they have received treatment as part of a research study.