MANAGEMENT

Detailed explanation-1: -Based on consumers’ perception, value of advertising is influenced by four dimensions: informativeness, entertainment, irritation and deceptiveness (Ducoffe, 1995). Information regarding the relationship between advertising value and dimensions of advertising would be useful to enhance the quality of advertising.

Detailed explanation-2: -It’s an integrated approach with the same marketing message but delivered across different dimensions simultaneously: live, digital and virtual. These experiences will seamlessly integrate like a golden thread, and it will offer audiences a way to engage with a brand that works best for them, on their terms.

Detailed explanation-3: -With advertising used as the context, three dimensions of creativity are identified. They are novelty, meaningfulness, and emotional content. Novelty refers to the degree to which an ad is unexpected and deviates from the norm.

Detailed explanation-4: -TheMIL INDEX study summarized here addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action.