MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
“Just as technology has changed the way we lived, it has changed the way advertisers sell.” How does the author support the argument that technology has changed advertising?
A
She describes an old-fashioned ad
B
She shows banner and pop-up ads
C
She tells a story about sugary cereal
D
She gives an example of a successful slogan
Explanation: 

Detailed explanation-1: -Technology Platforms As technology has developed so have opportunities for advertisers to communicate with audiences. There are more outlets for consumers to absorb content.

Detailed explanation-2: -Advertising makes us associate happiness with consumerism. In other words, advertisements create a problem and then offer us a solution to it. What is it? You guessed right: Shopping. Once they achieve to make you feel ugly, they sell you beauty products so you can improve on your ugliness.

Detailed explanation-3: -Look at the URL of the website. If it begins with “https” instead of “http, ” it means the site is secured using an TLS/SSL certificate (the s in https stands for secure). TLS certificates secure all of your data as it is passed from your browser to the website’s server.

Detailed explanation-4: -Company advertisements such as billboards, flyers, direct mailings and paid online ads on the right channels can be highly effective, depending on the demographic. You can use social media to advertise free trial subscriptions, samples or discounts as an incentive to try brand-new or improved products.

There is 1 question to complete.