MANAGEMENT

Detailed explanation-1: -Advertising is personal in nature. FALSE. Advertising is unpaid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. FALSE.

Detailed explanation-2: -Following are the modes of communication which largely affect an organization and its marketing strategies: Advertising-It is the non-personal form of communication which is persuasive in nature. It aims to target the mass audience and is viewed as the cheapest way of reaching out to the customer.

Detailed explanation-3: -Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience.

Detailed explanation-4: -Advertising is any unpaid form of personal communication about a product or service. False: Advertising is an paid form of non-personal communication about an entity. brand. Organizations use marketing communications to educate customers on the quality of their services and how they are delivered.

Detailed explanation-5: -Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself.