MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The “M” in CPM stands for ____, which is the Latin word for 1, 000).
A
media
B
mile
C
measurement
D
meter
Explanation: 

Detailed explanation-1: -CPM / cost per thousand is a marketing phrase used to indicate the cost of one thousand ad impressions on a web page. The “M” in CPM stands for “mille, ” which is Latin for a thousand.

Detailed explanation-2: -If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1, 000 impressions of its ad. The “M” in CPM represents the word “mille, ” which is Latin for “thousands."

Detailed explanation-3: -CPM (cost per mille) is a paid advertising option where companies pay a price for every 1, 000 impressions an ad receives.

Detailed explanation-4: -Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network. Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.

Detailed explanation-5: -What is Cost Per Mile? Cost per mille definition: cost per mille (CPM) – also known as cost per thousand – is a metric used to measure the price of an advertisement per one thousand impressions or clicks. Cost per mille is the default pricing strategy for most modern forms of self-serve advertising.

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