MANAGEMENT

Detailed explanation-1: -Advertising is generally a better promotional tool than sales promotion when it comes to closing a sale.

Detailed explanation-2: -Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.

Detailed explanation-3: -While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.

Detailed explanation-4: -Advertising has a long term effect but at the same time promotion has short term effects. The results of advertising are shown by the passage of time. Conversely, the results of the promotion are seen immediately.