BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Plain Folks
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Bandwagon
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Card Stacking
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Testimonial
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Detailed explanation-1: -For example, people might buy a new electronic item because of its popularity, regardless of whether they need it, can afford it, or even really want it. Bandwagon effects in consumption can also be related to conspicuous consumption, where consumers buy expensive products as a signal of economic status.
Detailed explanation-2: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.
Detailed explanation-3: -: the phenomenon by which the growing success of something (such as a cause, fad, or type of behavior) attracts more widespread support or adoption as more people perceive and are influenced by its increasing popularity.
Detailed explanation-4: -7. BAND WAGON: This common propaganda method is when the speaker tries to convince us to accept their point of view or else we will miss out on something really good. The Band-Wagon technique is often used in advertising. Examples: “This is the wave of the future", “Be the first on your block", “Act Now!".