BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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communications channels that should be integrated under the concept of integrated marketing communications.
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communications channels focused more on narrowcasting than broadcasting
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promotional tools used for push strategies but not pull strategies
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promotional tools used for pull strategies but not push strategies
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promotional tools adapted for use in mass marketing
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Detailed explanation-1: -A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships.
Detailed explanation-2: -The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
Detailed explanation-3: -The marketing communications mix, also called the promotion mix, consists of four major tools: advertising, personal selling, sales promotion, and public relations.
Detailed explanation-4: -The promotional mix is the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals. Each of the five basic categories in the promotional mix plays a vital role in promoting businesses and their products.
Detailed explanation-5: -The five main components of the IMC include advertising, personal selling, sales promotions, direct marketing, and public relations (PR).