MANAGEMENT

Detailed explanation-1: -Thus, came in surrogate advertising-an escape route for these brands to promote their products. Surrogate means “substitute” and surrogate advertising just do that. Advertisements that duplicate the brand image of one product to promote another product of the same brand.

Detailed explanation-2: -December 2022) Surrogate advertising is a strategy of advertising a product that can not be advertised openly. In Surrogate Advertising, advertisers create advertisement(s) that help in building a brand and often involve popular celebrities without naming the actual product that is being indirectly advertised.

Detailed explanation-3: -Surrogate advertising is a form of advertising which is used to promote regulated products, like cigarettes and alcohol, in the disguise of another product.

Detailed explanation-4: -Surrogate advertisements are used to promote and advertise products of brands when the original product cannot be advertised on mass media. Some instances of surrogate advertisements are: Bagpiper Soda, Cassettes and CDs, Royal Challenge Golf Accessories and Mineral Water, Imperial Blue Cassettes and CDs etc.