MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Advertising that retailers sponsor to promote their stores and products is called ____
A
Vendor Advertising
B
Cooperative Advertising
C
Retail Advertising
D
None of the above
Explanation: 

Detailed explanation-1: -Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience.

Detailed explanation-2: -These advertisements can be placed at the point of purchase, similar to in-store advertising at the checkout stand, the home page, search page, product pages, and more. Most retail advertising takes place by brands that directly sell products with specific retailers within the retailer’s sites and apps (think Amazon).

Detailed explanation-3: -What is Sponsorship Advertising? Sponsorship advertising occurs when one party agrees to support the other in exchange for a predetermined amount of exposure.

There is 1 question to complete.