MANAGEMENT

Detailed explanation-1: -Using a celebrity’s fame or social standing to promote or increase awareness of a product or service is referred to as celebrity branding or celebrity endorsement.

Detailed explanation-2: -What is a celebrity endorsement? Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product.

Detailed explanation-3: -Product endorsements are public declarations made by people or businesses that support the features, quality and image of a product or brand. Getting an endorsement can help your brand stand more among competitors.

Detailed explanation-4: -For example, a company that sells headphones might reach out to a celebrity musician for an endorsement, as the musician’s fans can use the headphones to listen to their songs.

Detailed explanation-5: -What is an example of a celebrity endorsement? An example of a celebrity endorsement is H.E.R. becoming L’Oreal Paris’ global ambassador and promoting their hair and makeup products through commercials and other marketing content.