MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
One criticism of advertising is that it manipulates ____ who do not have the maturity or critical thinking to judge the veracity of an advertisement.
A
children
B
the poor
C
low-caste individuals
D
foreigners
Explanation: 

Detailed explanation-1: -Main criticisms against advertising are: (1) increased price of the product, (2) multiplication of needs, (3) deceptive, (4) it leads to monopoly, (5) harmful for the society, (6) wastage of precious national resources!

Detailed explanation-2: -Digital advertisements are increasingly targeting children when they play games, go on social media, use apps, and in the many other ways that children access the internet. These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol.

Detailed explanation-3: -Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals.

Detailed explanation-4: -The ad uses children to increase their profits. Meaning that the children are being used as a means to maximize profit. Therefore such an act is deontologically unethical. It is also morally wrong through a utilitarian ethical perspective.

There is 1 question to complete.