MANAGEMENT

Detailed explanation-1: -The straightforward design makes the model timeless and thus it can still be used nowadays. For example, if marketers want to optimize the online presence of their brand, they can use the AIDA model as a checklist to identify potential weaknesses.

Detailed explanation-2: -A major deficiency of the AIDA model is that the purchase decision process is not considered anymore after it ends i.e. when a customer makes a purchase. All post-purchase effects such as satisfaction, dissatisfaction, customer ratings, and recommendations remain unaffected.

Detailed explanation-3: -Criticisms. A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews.

Detailed explanation-4: -The stages are Attention, Interest, Desire, and Action (AIDA). During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to try or buy it.