BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why news companies promote Native Advertising.
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Why ADVERTISERS promote Native Advertising.
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Propaganda
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Sponsored Content
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Detailed explanation-1: -Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page. Unlike banner or display ads, native ads don’t really look like ads, so they don’t disrupt the user’s interaction with the page.
Detailed explanation-2: -Native advertising and sponsored content are two different types of advertisements on social media sites. Native ads are created by the company that is trying to advertise their product, while sponsored content is any type of media that is created by the publisher, brand ambassador, or social media influencer.
Detailed explanation-3: -Native ads are different from standard ads in that they’re designed to fit neatly inside the user’s path through a site or app. Visitors still know they’re ads, but they look great next to publisher content. Native ads can serve on mobile app, mobile web, and desktop websites.