MANAGEMENT

Detailed explanation-1: -The effectiveness of the ad is evaluated on the basis of the sales figure of the company, through questionnaires, product surveys, recognition tests, toll free numbers, and response rates.

Detailed explanation-2: -Pre-testing, also known as copy testing is a form of customised research that predicts in-market performance of an ad, before it airs, by analysing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s Flow of Attention and Flow of Emotion.

Detailed explanation-3: -Attitude Measurement Test Method: In this test method attempts to find out the effectiveness of an advertisement, in the light of consumers evaluation of the company & its brands of product.