MANAGEMENT

Detailed explanation-1: -The business-to-business (B2B) market includes people who buy products to: Resell them, Use them in day-to-day operations, Make other products.

Detailed explanation-2: -Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.

Detailed explanation-3: -Identifying a target market allows marketers to focus on those most likely to purchase the product. Limiting the population funnels research and budgets to the customers with the highest profit potential.

Detailed explanation-4: -How does the FTC define “bait and switch” advertising? It’s illegal to advertise a product when the company has no intention of selling that item, but instead plans to sell a consumer something else, usually at a higher price. For more information, ask the FTC for its Guides Against Bait Advertising.