BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An ____ is a series of ad messages that share a single idea or theme.
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Impression
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Ad campaign
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Informercial
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Advertising Agency
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Explanation:
Detailed explanation-1: -An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Detailed explanation-2: -A theme of advertising is a central, recurring idea or message intended to trigger desired action from the customers. It is the heart of advertising copy.
Detailed explanation-3: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads.
Detailed explanation-4: -1 Answer. Direct Mail Advertising is more of personal medium of advertisement.
There is 1 question to complete.