Print ads are not complete without the name of the advertiser, or the sponsor. The ..... (name of the advertiser) or logotype (logo) is the distinctive identification symbol for a business.

ADVERTISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Print ads are not complete without the name of the advertiser, or the sponsor. The ____ (name of the advertiser) or logotype (logo) is the distinctive identification symbol for a business.

A	signature
B	headline
C	illustration
D	copy

Explanation:

Detailed explanation-1: -The signature *, or logotype (logo), is the distinctive identification symbol for a business.

Detailed explanation-2: -What are the four elements of a print ad? They are Headline, Illustration, Body Copy and Signature. You need to make sure every print ad has these parts. The most important is the illustration (image).

Detailed explanation-3: -Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience.

Detailed explanation-4: -A brand is a unique identifying symbol, logo, mark, personality, character, name, word, and sentence that business use to distinguish their products from others. A combination of one or more of those components can be utilized to create a Brand Label. Legal protection given to a brand is called a trademark.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING