BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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“Have it your way!”
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“Let’s go to the store.”
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“This is the best.”
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“What’s your name?”
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Detailed explanation-1: -Back in the early ‘70s, the folks at Burger King developed an exceptionally successful ad campaign with the slogan, “Have It Your Way, ” based on the fast-food chain’s willingness to tailor orders to each individual’s tastes and preferences.
Detailed explanation-2: -The first marketing campaign of Burger King’s $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule, ” which is described as an “emotional articulation” that puts customers at the forefront of every touchpoint.
Detailed explanation-3: -Here are some excellent examples: Meow Mix: “Tastes so good, cats ask for it by name.” KFC: “Finger lickin’ good.” Lay’s: “Betcha can’t eat just one."
Detailed explanation-4: -Burger King’s modern brand position involves a new tagline and an old jingle. The Miami-based burger chain on Thursday revealed a new tagline, “You Rule, ” that will be the central element in its new brand positioning.