BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Crispy Cracks promoting their new line of cracker at the Olympics
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Flextronic advertising its flat-screen TVs in different states of a country
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Radicle creating different versions of its new detergent ad for various countries
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Unicorn featuring its “unicorn” logo on gear worn by tennis players
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Detailed explanation-1: -International advertising is defined as the non personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media. It requires dissemination of a commercial message to target audiences in more than one country.
Detailed explanation-2: -Definition of International Advertising International advertising entails dissemination of a commercial message to target audiences in more than one country.
Detailed explanation-3: -International advertising can be explained as the communication process that takes place in different cultures that varies in terms of values, communication styles, and consumption patterns.
Detailed explanation-4: -International advertising can be defined as a subfield in advertising and international marketing that studies the differences and similarities in advertising across different nations and how one country’s advertising overseas affects the other country.