MANAGEMENT

Detailed explanation-1: -One of the primary purposes of audience measurement is to create media markets where advertising placements can be purchased based on data rather than persuasion or coercion. Moreover, these are systems that favor large players over small ones .

Detailed explanation-2: -An annoyance effect (or nuisance or irritation effect) is a reference to the impact or result of an annoying stimulus, which can be a strategic aspect of an advertisement intended to help a message stick in the minds of consumers.

Detailed explanation-3: -Advertising media is a part of the marketing strategy to promote and market a product, service or brand. The objective of this role is to reach out to potential buyers, get them interested in the company and convey the messages needed for them to buy products or services.

Detailed explanation-4: -Cost per Thousand Impressions (CPM) is another measure of cost efficiency which enables you to compare the cost of this ad to other advertisements. CPM is calculated as the Media Cost divided by Impressions divided by 1, 000.