MANAGEMENT

Detailed explanation-1: -In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop. Today, we see different types of advertising, such as print, display, and digital.

Detailed explanation-2: -Purpose of the Code All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising. The Principles and Rules set out in this Code are the standards expected in all advertising.

Detailed explanation-3: -When did modern advertising start? The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.

Detailed explanation-4: -The first online advertisement appeared in the year 1994 marking the start of digital advertising. The oldest and first online banner ad by At&T appeared on Hotwired magazine with a run time of three months for a price of $30, 000.