MANAGEMENT

Detailed explanation-1: -shopping goods perceived by consumers as markedly different in quality and attributes; price is consequently less important.

Detailed explanation-2: -There are two types of shopping products: homogeneous and heterogeneous. Homogeneous means two things that are alike. When trying to decide on a homogeneous product, price will be a big factor in your decision. Heterogeneous products can be quite different and require considerations other than price.

Detailed explanation-3: -Heterogeneous products are products with attributes that are significantly different from each other, which makes it difficult to substitute one product for another. An example of a heterogeneous product is a computer. You really can’t substitute a PC for a Mac, because each computer platform is too different.

Detailed explanation-4: -In marketing: Shopping goods. Homogeneous shopping goods are those that are similar in quality but different enough in other attributes (such as price, brand image, or style) to justify a search process. These products might include automobile tires or a stereo or television system.