MANAGEMENT

Detailed explanation-1: -Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.

Detailed explanation-2: -The most common type of sales promotion is a percentage discount. It’s a cost reduction, for example, 20% off that can be applied to products and services. Whether online or in-store, percentage discounts are proven to be best converted.

Detailed explanation-3: -Loyalty programs are sales promotions designed to get repeat business. Loyalty programs include things such as frequent flier programs, hotel programs, and shopping cards for grocery stores, drugstores, and restaurants.

Detailed explanation-4: -Written by Neha Surana. Consumer promotion is a marketing strategy designed to entice customers to buy more. The purpose of consumer sales promotion is twofold-to spread brand awareness in the market and build brand loyalty among current consumers and, consequently, to drive sales and conversions.